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Viewpoints from Jackie

Jackie Tom
Jackie Tom, Rentals In SF President, is one of San Franciso's premiere leasing agents.

Rentals In SF President Jackie Tom is a regular contributor to SF Apartment Magazine and shares her insights about the rental market here.

As a native San Franciscan, Jackie knows the City and knows people, successfully bringing together her network of landlords and tenants. Her repeated success has earned her many accolades, including San Francisco Apartment Association's Leasing Agent of the Year and Landlord of the Year.

Your unit is vacant. You have spent time cleaning it and upgrading the appliances and fixtures. Now the time has come to put it on the market. With the rules of rent control spinning in your head, you are determined to get the highest possible rent—so you aim high. Read more.

People often say that if your product is good enough it will market itself. Back in the dot-com days, good enough was any vacant unit, for all we had to do was clean it and hang a "For Rent" sign out front. In just a matter of hours, there would be a line of people with applications in hand, hoping to rent your unit. These people were not looking for a view, laundry, gas stove and/or parking. In that tight market, they were simply hoping to find a vacant unit in the city by the bay. Read more.

Professional Associations

San Francisco Apartment Association

A nonprofit organization dedicated to keep San Francisco housing owners informed about how to manage their property.

The Professional Property Management Association of San Francisco

A member organization that keeps property managers and up-to-date with web resources and monthly luncheon meetings.